4/1/2023 0 Comments Proud maryIn some ways, it’s a shame that the original Creedence Clearwater Revival version isn’t the one we instantly think of nowadays, although I’m sure John Fogerty has managed to console himself with the no-doubt handsome royalty cheques that Ike and Tina Turner have sent his way over the years. I think that’s because the Ike and Tina Turner recording of “Proud Mary”, which came along only a couple of years after the original, quickly became the iconic version of the song and so rather overwhelmed what had gone before. In the UK, at least, Creedence Clearwater Revival are probably more well-known for their song “Bad Moon Rising” which hit the top of the charts in the early autumn of 1969. It was, in fact, written by John Fogerty from the folk-inspired rock group Creedence Clearwater Revival. And that the original had none of the blues, funk and punchy brass that had drawn me into the song in the first place. So it came as something of a surprise to me, a few years later, to discover that Ike Turner hadn’t written “Proud Mary” after all. It was one of the musical highlights of my teenage years (full disclosure: music was about the only place where my teenage years had any highlights). Ike and Tina Turner’s version of “Proud Mary” had all of the things I liked about music fused together in the same song. I’ve always liked blues, funk and soulful songs with punchy brass sections. That’s because the first version of the song I heard was the Ike and Tina Turner version back in the early 1970s. When I was younger, I thought “Proud Mary” was written by Ike Turner. Well done to creative agency adam&eveDDB for the concept and the brilliant execution.īut we’re writing primarily about music here, not TV commercials…so let’s get back on topic… “Proud Mary” has made a promotion for an otherwise mundane service into one of those rare commercials everyone looks forward to. But it’s a great song and the advert is very amusingly delivered (I won’t explain it here…you’ve got to see it yourself for the full effect). The message of the song is, as far as I can tell, completely unrelated to the subject of mechanical failure in cars. “Proud Mary” is being used in a UK TV commercial for breakdown assistance (of all things) at the moment.
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