3/26/2023 0 Comments Dunkey blackwake![]() The second issue with this is the way he stakes his reputation on the games that Bigmode publishes “I would never risk my legitimacy by trying to push some junk-ass video games I don’t believe in”. Is Bigmode capable of a broader or different marketing strategy? Who knows. So, is the marketing strategy just to get featured on Dunkey’s channel? He has a lot of viewers, and don’t get me wrong, influencer marketing is important, but it’s just one tool in the toolbox. The other big pitch he makes to developers is that he’ll be able to put your game in front of people who care about them, because he only features “the very best indie games out there”. It’s also the only part of the whole process Dunkey is any form of expert in, and he’s not even uniquely qualified. Part of that might involve talking to someone who plays a lot of games, but Dunkey is far from the only person who fits that description. Researching what games are out there that have ideas similar to yours is an important part of game development it’s called market research, and it’s fairly straightforward to do. ![]() You might think that by playing so many games he “knows what ideas always work”, but the truth is that so much more goes into a game than just the ideas arguably, that’s the least important part. On top of that, judging finished products is very different from judging unfinished or barely-started products. Related: Dunkey's Indie Game Publisher Is Arrogant And Short-Sighted - I Hope It Works Also, many of them are self-published, so why do I need Bigmode? Almost all of the games he names are incredibly successful they didn’t need him to find their audience. Cuphead, Rocket League, Celeste, Undertale, Hades, and other games like that. Early on, Dunkey names a bunch of indie games he’s featured on his channel, many of which are undisputed greats, as evidence for his ability to see games that other people aren’t seeing. ![]()
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